Kathie Clark, Owner
has an aptitude for entrepreneurial ventures in new business start-up and client development. With more than 17 years of experience in marketing she creates and manages total capabilities in-house marketing departments and can define best practices and core competencies for company marketing initiatives.
HOW IS MYRIAD MARKETING DIFFERENT?
This company is uniquely positioned to know your business from the inside, and therefore, can tie in all the elements of the marketing - printed literature, newsletters, website, public relations, advertising, online marketing and the development of intellectual capital much more effectively than an outside agency. Operating within your office I can also offer additional services: client retention, lifetime value calculations, and winning loyalty programs; or, staff training in business development with annual reviews, recruitment marketing and internal communications.
WHAT IS A MAJOR BENEFIT YOU GIVE YOUR CLIENTS?
A major benefit of an in-house marketing department is that you can create a clear brand for the company. Outside marketing or public relations agencies often approach their individual vision of what differentiates your firm from the competitor. You typically need to hire more than one agency to manage your marketing campaign so the message to the consumer becomes confused. In addition, someone in a leadership capacity in your company must now manage each outside specialist, adding many hours of meeting time to their schedule.
WHAT IS THE ONE OF THE MAJOR STRENGTHS OF YOUR FIRM?
Providing high quality work at an affordable price. Cost control. Our economy is experiencing an unprecedented recessionary period, marketing budgets are cut and the true marketer must adapt to this new environment. When all the other professional service firms are cutting their programs, now is the best time for your company to expand marketing programs cost-effectively, without increasing the budget. Myriad Marketing can put this type of strategic plan into action for you!